This year's conference was all about maintaining meaningful connections and harnessing the power of social media to rebuild connections in new ways, drawing on lessons hard-learnt during the pandemic.
Social media is now one of the most prominent channels councils use to disseminate information, monitor evolving situations in the community, provide guidance, and observe public opinion. It’s not just a communication tool though; savvy councils are using social media to minimise loneliness and tap into ordinarily hard-to-reach audiences. But this all serves to feed our growing reliance on its use.
This conference explored the latest in best practice in continuing to meaningfully connect with communities and evolving our use of social media when faced with challenging circumstances.
(right) replaced Ross Monaghan, Lecturer, Deakin University with the facilitation of the What's Next: Emerging social media trends session. Jacob is the Managing Director of Melbourne based social agency, We The People. He believes modern organisations need to become great storytellers to communicate effectively with today's digital native and he brings a contemporary view and approach to social media strategy utilising emerging platforms such as TikTok.
Download the full program to see the keynotes, interactive sessions, and live workshops.