Workshop 3 - COUNCILS UNDERTAKING SOCIAL ADVOCACY; RIGHT OR WRONG, WHAT’S YOUR ROLE
Councils often undertake social advocacy and their right to do so is not in dispute; nor is the obligation of officers to implement Council decisions whether they agree with them or not. Using Council case studies, this workshop will delve into the officer role, what was involved in implementing these positions, the impact on staff and the community and what was learnt. A communications expert will also provide insights about how best to plan, prepare and manage the vital strategic communications components in these situations.
Guest presenters: Cathy Henderson, General Manager Community, Darebin City Council, Lucas Gosling, Director, Community Wellbeing, City of Yarra and Tony Nicholls, Director Good Talent Media, and a former journalist who held roles over the last ten years with the ABC, SBS and Network Ten.
Target groups: People working in Governance, Communications, Advocacy, Consultation and Research and Community Development.