This year’s Social Media Conference is all about maintaining meaningful connections. It’s about harnessing the power of social media to rebuild connections in new ways, drawing on lessons hard-learnt during the pandemic.
Social media is now one of the most prominent channels councils use to disseminate information, monitor evolving situations in the community, provide guidance, and observe public opinion. It’s not just a communication tool though; savvy councils are using social media to minimise loneliness and tap into ordinarily hard-to-reach audiences. But this all serves to feed our growing reliance on its use.
This conference will explore the latest in best practice in continuing to meaningfully connect with communities and evolving our use of social media when faced with challenging circumstances.